Project Goal

To produce a high-volume set of multi-channel marketing assets for TD Bank, ensuring strict brand consistency across digital, print, and environmental formats.

The Strategy

Working within established brand guidelines, the focus was on adapting existing design systems to a wide range of deliverables, including mobile app notifications, email campaigns, print collateral, and large-format outdoor applications. The workflow prioritized accuracy, consistency, and efficiency, ensuring reliable execution across varied technical and production constraints.

My Role

Brand Compliance, Digital Production, and Multi-Format Asset Design.