Project Goal

To develop a cohesive brand identity and visual system for Gosling, a lifestyle brand for modern parents, combining baby products and digital tools within a unified design framework.

The Strategy

The project focused on creating a flexible and consistent visual system that balances clarity, warmth, and usability. The identity was applied across apparel, toys, packaging, and print materials, ensuring coherence across physical touchpoints. In parallel, I designed the interface for a companion mobile app, translating the same visual principles into a clean, intuitive digital experience for managing baby profiles, milestones, and private sharing.

My Role

Brand Identity, Visual System Design, and UI Design.