Project Goal

To design a comprehensive annual report for Steelcase Inc., presenting the company's 100th anniversary milestone, business performance, and brand values through a structured editorial layout.

The Strategy

Developed as an academic project, the work involved collecting existing company imagery, financial information, and corporate messaging, then organizing this content into a cohesive editorial system. The layout focused on clear typographic hierarchy, consistent grid structure, and a controlled color palette to guide the reader through complex business content, from shareholder letters to financial data.

My Role

Editorial Layout and Content Structuring (based on existing Steelcase content and imagery).