Project Goal

To develop a premium brand identity for Nagayoshi, a fictional high-performance cutlery brand, focused on precision, craftsmanship, and product-driven design.

The Strategy

The identity system was built around clarity, restraint, and typographic control, combining minimalist composition with a sharp, contemporary typographic structure. The visual language was designed to perform consistently across multiple applications, including product marking, packaging, and print materials, ensuring strong recognition and material presence.

My Role

Brand Identity, Visual System Design, and Packaging Design.