Project Goal

To develop a premium brand identity for Nagayoshi, a fictional high-performance cutlery brand, focused on precision, craftsmanship, and product-driven design.

The Strategy

The identity system was built around clarity, restraint, and typographic control, combining minimalist composition with a sharp, contemporary typographic structure. The visual language was applied across digital advertising formats, ensuring strong recognition and consistent brand presence across multiple placements and sizes.

My Role

Brand Identity, Visual System Design, and Digital Advertising Design.