Project Goal

To design a scalable social media system for Leal, supporting brand partnership announcements and ongoing loyalty campaigns across multiple digital channels.

The Strategy

The focus was on developing a flexible template-based design system that could adapt to a wide range of partner brands while maintaining consistency with Leal’s visual guidelines. This system allowed for efficient production of high-volume content, ensuring clarity, brand alignment, and visual coherence across all campaign executions.

My Role

Social Media Design, Template System Development, and Digital Production.