Project Goal

To develop a cohesive brand identity system for Black Barrel Brewing Co., creating a premium artisanal positioning that could scale across packaging, digital, and brand touchpoints.

The Strategy

The project focused on building a structured visual language inspired by barrel-aging heritage, using restrained textures, contrast, and typography to communicate craftsmanship and authenticity. The identity system was designed to perform consistently across physical packaging and digital environments, ensuring clarity, coherence, and adaptability across formats.

My Role

Brand Identity Design, Packaging Design, and Web UI Design.